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Maximize Your Business Logo’s Potential with These Tips

When it comes to branding, your logo plays a key role in gaining exposure and making a good impression on potential clients. The logo on your website and business cards creates an image that customers associate with your company and gives you an opportunity to represent your brand well. However, those aren’t the only places your logo can help you gain recognition from future clients—there are several ways to increase brand awareness using your company logo. Here are some innovative ideas to make your logo catch the eyes of your target audience.

Utilize the Office

If customers will be visiting your office space, it’s important to make sure that space reflects your company well. Incorporating company imagery and brand colors will leave a lasting impression and help customers put a “face” to the name behind your brand. You should also try displaying your logo on coffee mugs, pens, and mousepads to give your business a cohesive feel. Your floor mats are the perfect place to show off your logo since it’s typically the first thing your customers see when they walk through your doors.

Outfit the Staff

Investing in uniforms with your logo on them will make your business look organized and appealing. At trade shows and other events outside of work, matching company apparel will help your employees look and feel like a team. For even more exposure, consider providing t-shirts, baseball caps, keychains, water bottles and tote bags that can be used outside of the office to continue promoting your brand when employees are off the clock

Give it Away

At trade shows and promotional events, a simple way to make your company seen is to place your logo on items for prizes and giveaways. Prizes like stickers, water bottles, sunglasses and even cell phone cases put your logo out there for people to see while also providing customers with something they’ll appreciate—free merchandise. It’s a win-win!

Find Your Niche

One of the best ways to raise brand awareness and make your logo memorable is to find a unique item that fits your business. For instance, an accounting firm may offer a branded calculator or even an abacus to heighten the novelty. You can also come up with items that don’t necessarily directly relate to your services—like a candy jar to give to local businesses or beach towels to give away over the summer. This type of novelty item will leave a lasting impression on customers and increase your visibility.


You’ve worked hard to make sure your logo reflect your business well—and with these tips, your logo will work just as hard to help your brand gain more recognition.